Who We Are: Visualizing NYC by the Numbers
Visual Identity, Exhibition, Architecture
An exhibition at the Museum of the City of New York examining the urgency of the decennial census through data art
Encouraging political participation through data art
The 2020 U.S. Census was of critical importance to New York City, particularly given the threat of an undercount among minority and undocumented populations. The Museum of the City of New York invited Isometric to collaborate on an exhibition that leverages the work of leading artists and designers to translate census data into an interactive, immersive experience. The centerpiece is a monumental, acrylic “X”—referring to the simple mark of self-identification on a census form. The “X” is designed to display projections and prints in luminous suspension. It forms a translucent surface that evokes simultaneous experiences of exposure and privacy—a carrier for data art that translates millions of human stories into metaphorical representations of immigration origins, economic disparities, and networks of intimacy. The result is a collective portrait of the city that engages civic responsibility through aesthetic delight.
Contextualizing the census
In the exhibition entrance gallery, we designed a long table for communal learning, including a sliding interactive that allows visitors to explore changes in the city’s racial distribution over five decades. The anteroom walls juxtapose historical objects and visualizations with contemporary posters, animations, and custom infographics, underscoring the significance of the census and its implication on public funding and congressional representation. This creates a knowledge base for the digital artworks in the main gallery, offering visitors important context as to why the census matters.