STUDIO PROFILE
Isometric unites graphic design and architecture to create empowering visual identities and spatial experiences.
Based in New York City, we collaborate with leading cultural institutions, universities, tech companies, and nonprofits to reinvent the way they present themselves visually and strategically. We express the missions of these organizations through visual identities, exhibitions, websites, and signage programs that convey intellectual rigor, aesthetic sophistication, and memorable storytelling. We believe in design that transcends existing expectations by challenging cliches and stereotypes in visual culture.
In collaboration with our clients, we shape narratives and spaces of belonging. Through design, we advance an ethos of inclusion, equity, and justice, centering the lived experiences of marginalized people. Our projects often address complex social issues, amplifying activism on gender equity, climate change, racial justice, LGBTQ+ identity, and immigrant rights. Our more well-known clients include the USAID, Google, Museum of the City of New York, Cooper Hewitt Smithsonian Design Museum, and the Center for Reproductive Rights. We have also collaborated with 15+ departments and offices at Princeton University.
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SERVICES
Branding and Visual Identity
Exhibition Design
Signage and Wayfinding
Architecture
Website and Digital Design
Editorial Design
Strategy and Copywriting
Illustration
Photography
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SELECTED PRESS
Isometric Studio’s brand identity for National Black Theatre pays homage to its history and power
It’s Nice That
Cloud Swing Is Good Design Providing Accessible Play for All
Design Milk
On the Up and Up
Urban Omnibus
Isometric Studio is Rethinking What it Means to Design for Social Good
AIGA Eye on Design
Type Drives Culture Keynote Interview: Isometric Studio
Type Directors Club
Isometric Creates Toolkit for Safely Reopening Museums
Dezeen
Can Manuals and Toolkits Help Us Design a Safer Present or Future?
Metropolis
Equity and Justice: Poster Design in the COVID Age
Poster House
Trying to Find a Narrative of Resistance
First Gen Burden Podcast
Scratching the Surface Podcast
Finding the Right Place to Work from Home
The New York Times
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SELECTED RECOGNITION
Rhode Island School of Design
Emerging Leader Award
Society for Experiential Graphic Design
Vanguard Award, Honor and Merit Awards
Society of Typographic Arts
Judge’s Choice Awards, STA 100 Selections
Type Directors Club
Certificates of Typographic Excellence
Graphic Design USA
American Digital Design Awards, Package Design Award
American Association for State and Local History
Award of Merit
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SELECTED CLIENTS
TEAM MEMBERS
Andy Chen
Partner
Andy studied sociology at Princeton University, where he was awarded the Pyne Honor Prize, the university’s highest general undergraduate distinction. He then studied graphic design at RISD, where he received his MFA as a Paul & Daisy Soros Fellow. Andy started his career at Pentagram, where he worked on the rebranding of Bausch + Lomb with partner Paula Scher. As a Fulbright Scholar at the Royal College of Art, Andy conducted ethnographic research on aging, sexuality, and social stigma. He is a contributor to Design Observer, Design Taxi, and Open Manifesto.
Andy has spoken at international conferences including the London Design Festival, Design Indaba, RGD DesignThinkers, and Kyoorius Designyatra. He has served on the faculty of the Maryland Institute College of Art and the School of Visual Arts.
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Waqas Jawaid
Partner
Waqas received his undergraduate degree with highest honors from Princeton University and a Masters in Architecture with distinction from the Harvard Graduate School of Design. At Princeton, he was awarded the Frederick White Prize for his thesis on architectural apartheid in the Paris banlieus. Waqas previously worked at the Office for Metropolitan Architecture, SANAA, Harvard Art Museums, and Skidmore, Owings & Merrill. He is a founding organizer of Climate Collective, a NYC-based organization that sparks civic discourse about climate change through design and storytelling.
Waqas has lectured at venues including Harvard University, the Center for Architecture, and Princeton University Art Museum. He has served on the faculty of the Maryland Institute College of Art and the School of Visual Arts.
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Paolo Fabbri
Senior Graphic Designer
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Jack Tufts
Architectural Designer
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Jasmine Silang
Graphic Designer
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PAST TEAM MEMBERS
Daniel Abary, Eleni Agapis, Corinne Ang, Clara Angela, Hoi Chan, Reyna Clarissa, Ana David, Marissa E C de Baca, Janina Engel, Nicole Fischetti, Elle Han, Jessica Huang, Yongkyu Hong, Elena Kim, Jacob Hwan Lee, Kate McBride, Maria Loes, Daedalus Li, Renald Louissaint, Hannah Meng, Kyle Picone, Madi Ritenburgh, Alexis Rodda, Ingrid Schmaedecke, Shantanu Sharma, Junyi Shi, Taylor Simpson, Abhishek Thakkar, James Tsang, Jihye Um
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