Columbia Engineering Magazine
Visual Identity, Publications, Digital
Visual identity and design for the world-class engineering school’s alumni magazine and digital newsletter
Engineering a Collaborative World
Isometric worked closely with the team at Columbia Engineering to conceptualize and design a wholly updated print alumni magazine and digital newsletter. The new communications materials inform and engage engineering audiences across the United States and around the world with particular emphasis on industry partnerships and alumni engagement. We developed a visual system that foregrounds stories of collaboration and innovation at the school while celebrating alumni achievements and contributions. A new typographic suite and color palette enhances clarity and readability, and a meticulous approach to image treatment and captions adds a visual layer of storytelling. Through the use of scale contrast, pacing, and layered details, the magazine's design creates a communication framework for its thoughtfully curated content.
Inspiring Innovation Across Disciplines
Along with a newly established layout and visual system, each year, we work with the Columbia Engineering team to conceptualize the magazine cover and featured story designs with bespoke treatments that carry on through the issue. For these, our goal is to elevate the design ingredients — typography, color, photography — to the level of art, conveying to readers the aesthetic and functional power of engineering to transform a complex world.
Imagining a Digital Counterpart to the Magazine
We designed a visual template for The Lever, an digital newsletter that serves as a complement to the print magazine, featuring long-form text stories focused on a theme. We worked with Columbia Engineering to develop a distinctive yet flexible email template. For each new set of emails, we create custom illustrations and charts that match the theme and content. Readers receive a digital publication that is curated to be concise, inspiring, and a pleasure to read.
