A holistic approach to wellness and self-compassion

In a highly competitive social and academic setting, Princeton University’s TigerWell Initiative promotes and coordinates a proactive approach to mental health and well-being. The initiative engages student, staff, and faculty partners in cultivating an inclusive and supportive campus community. Isometric worked to amplify this mission through strategic and thoughtful design, advancing a culture of self and community care. As the college experience has become increasingly isolating during the pandemic, the design deploys custom illustrations to envision new forms of gathering, mindfulness, and collaboration.