Shortlist
Visual Identity, Digital, Illustration
Comprehensive brand strategy, identity, and app design for HR professionals seeking to reinvent online hiring
Redefining the Hiring Process
Shortlist helps employers find better job candidates through personal recommendations from industry experts. While apps like LinkedIn emphasize the quantity of connections, Shortlist focuses on a refined selection of the best candidates. Isometric helped name, design, structure, and market the app. Moving beyond the utilitarian nature of most job apps and stock photography, we crafted a visual identity featuring simple, relatable illustrations that express trustworthiness and warmth.
Connecting with the Financial Industry
Shortlist launched as a premium, invite-only platform targeting the financial industry, whose visual landscape was dominated by stock photos of handshakes and actors in suits. In order to convey the simplicity of the app and the experience of its creators, we created original custom illustrations that evoke a sense of sophistication and professionalism.
