Road to Singapore
Visual Identity, Packaging
Identity and merchandise design for Women’s Tennis Association championship tournament in Singapore
Commemorative Merchandise
We were approached by the Women’s Tennis Association—the international organizing body of women’s professional tennis—to design event apparel and merchandise for their 2015 championship tournament in Singapore. The design takes the viewer inside the court to experience the speed and exhilaration of the game. We abstracted the tennis ball and the perspective lines of the court to create a set of materials that fused fashion and athletics.
