Isometric Studio

Princeton Women's Alliance

Princeton Women’s Alliance

Visual IdentityPublicationWebsite

 

An initiative to bring together women from different backgrounds, academic fields, and professional roles, in community & advocacy

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Princeton Women’s Alliance

Previously known as the Princeton Women’s Mentorship Program, the student organization wanted to update and expand its outreach to ensure inclusion across political viewpoints and to acknowledge intersectional identities. The new visual identity communicates new ways of thinking about mentorship, community, discourse, leadership, and action. 

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A constellation of shapes

The gradient shapes, flowing lines, and semi-transparent hatching are abstractions of the vast differences in experience and approaches present within the feminist movements. The resulting constellation imagines a world where all of these identities and efforts can coexist and support each other.

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