Isometric Studio

Princeton Women's Alliance

Princeton Women’s Alliance

Visual IdentityPublicationWebsite

 

An initiative to bring together women from different backgrounds, academic fields, and professional roles, in community & advocacy

title-02.jpg

Princeton Women’s Alliance

Previously known as the Princeton Women’s Mentorship Program, the student organization wanted to update and expand its outreach to ensure inclusion across political viewpoints and to acknowledge intersectional identities. The new visual identity communicates new ways of thinking about mentorship, community, discourse, leadership, and action.

PWA_Staitionery_blue_v2.jpg
A Constellation of Shapes

The gradient shapes, flowing lines, and semi-transparent hatching are abstractions of the vast differences in experience and approaches present within the feminist movements. The resulting constellation imagines a world where all of these identities and efforts can coexist and support each other.

PWA_Pattern_Noise-04.jpg
PWA_Poster_Campaign_Outlined_Web_Artboard 12.jpg
PWA_Poster_Campaign_Outlined_Web_Artboard 4.jpg
PWA_Poster_Campaign_Outlined_Web_Artboard 7.jpg
pwa_photo4.jpg
PWA_Brochure_Cover.jpg
PWA_Brochure_Detail_3.jpg
PWA_Brochure_Spread_blue_2.jpg
PWA_Poster_Campaign_Outlined_Web_Artboard 5.jpg
PWA_Poster_Campaign_Outlined_Web_Artboard 10.jpg
PWA_Poster_Campaign_Outlined_Web-01.jpg
pwa_photo2.jpg
PWA_ThankYou_Card_1.jpg
pwa_web_mockup_2.jpg