Visual identity and design materials for a hub of gender equality activism, advocacy, and community-building
Speaking truth to power
The Princeton Women’s Center approached Isometric to make the center more accessible to a student body disengaged with contemporary feminist discourse. Through interviews and listening sessions, we learned that women were routinely socially degraded and denied top student leadership positions. Using the asterisk as a design device, we created a new visual identity that invited the campus community to look deeper into everyday inequalities and to seek ways to redress them.