Princeton Research
Visual Identity, Publication, Website
Visual identity representing and reinvigorating one-half of the University’s mission, based on the idea of connecting dots and discovering new ones
A Spirit of Intellectual Curiosity
The Office of the Dean for Research inspires, supports, and regulates all research-based endeavors at Princeton, connecting the Princeton community with collaborators in industry, government, and the corporate world. Embracing new technologies, perspectives, and modes of collaboration, the new visual identity communicates Princeton’s strength and differentiation: a spirit of intellectual curiosity unafraid of challenging and evolving fundamental questions within and across disciplines.
