Simple, Inclusive & Personal

Function of Beauty creates and delivers customized haircare products based on each individual’s hair type and goals. Through a careful, algorithmic process, each bottle of shampoo or conditioner is customized to each user’s needs and inscribed with their name. We crafted a visual identity, packaging, and web experience that incorporates elegant typography, sophisticated color, and custom illustrations to convey the brand’s ethos. In six years, Function of Beauty has become the world’s #1 online haircare company with a valuation of $1 billion, raising over $165M in funding.