Isometric Studio

Function of Beauty

 

Identity and packaging for personalized haircare brand that makes the beauty industry more inclusive

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Simple, Inclusive & Personal

Function of Beauty creates and delivers customized haircare products based on each individual’s hair type and goals. Through a careful, algorithmic process, each bottle of shampoo or conditioner is customized to each user’s needs and inscribed with their name. We crafted a visual identity, packaging, and web experience that incorporates elegant typography, sophisticated color, and custom illustrations to convey the brand’s ethos, helping to raise $12 million in Series A investments and achieve a valuation of over $110 million. 

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