Foxtail

Visual Identity, Signage, Illustration

Brand identity, signage, and illustrations for mischievous cocktail bar at Arlo SoHo

Neon fabrication by Noble Signs. Photo by Emily Andrews.

Cheeky foxes and chill vibes

Isometric designed the visual identity, collateral, and signage program for Foxtail, a cocktail speakeasy at Arlo SoHo. We created a whimsical yet tasteful identity to match the bar’s mid-century modern aesthetic and mischievous, playful attitude. This fanciful and light-hearted approach meets a rich, warm design aesthetic, underscoring Foxtail’s cozy neighborhood vibe and mixological excellence. Set within a palette of bold oranges and deep blues, a series of bartender fox illustrations and cheeky taglines frame Foxtail as a relaxed setting to while away an evening with the finest collection of drinks and light fare.

A fox walks into a bar...

The identity features illustrations of a dapper fox with a long tie, shaking, pouring, and garnishing drinks. With a mischievous glint in its eye, the fox offers visitors a cheeky, sneaky drink. The logotype incorporates custom hand lettering that is elevated yet inviting, including a roundel format suited to coasters and other circular formats. The visual system that results offers flexibility, quirk, and delight across manifold applications including neon signage, menus, coasters, and social media.