Isometric Studio

Company — 335 Madison

Company — 335 Madison

Visual IdentitySignage, Illustration

 

Brand identity, signage, and wayfinding for a new kind of coworking campus at 335 Madison Avenue

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Designing the workplace of the future

In collaboration with SHoP Architects and Milstein Properties, Isometric designed the brand identity, building-wide signage, wayfinding, and environmental graphics for Company, a new 350,000 square foot vertical innovation campus that includes coworking, hospitality, and retail applications. Located at 335 Madison Avenue in Midtown Manhattan and connected to the iconic Grand Central Station, the campus is designed with multiple amenity and public spaces to create a welcoming hub. Featuring a custom typeface, the design imagines the workplace of the 21st century, referring to the building’s history as the Biltmore Hotel and the Bank of America Plaza, while creating a vocabulary that feels dignified and contemporary.

Signage fabrication and installation by Outer Image.

Signage fabrication and installation by Outer Image.

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Custom typeface design in collaboration with Nonpareille / Matthieu Cortat.

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Photo by Rachel Vanni.

Photo by Rachel Vanni.

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