Drawing inspiration from celestial wonder

For Altair, a new American restaurant at Arlo Midtown, we designed a visual system based on the classic elements of earth, fire, water, and air. The food and cocktail menu are both organized according to these celestial elements, and the restaurant interior, with its wide open glass ceiling, also transports diners to a realm of imagination. The brand identity and signage help to unify the spacious bar area at the front of the hotel with the skylit restaurant in the back. Together with the exquisite menu itself, the design helps to elevate the restaurant as a destination both for hotel guests and for New York’s broader culinary community.