Sis Boom Ah! Celebrating 50 Years of Undergraduate Women at Princeton
Visual Identity, Exhibition, Architecture
An immersive, supergraphic exhibition that celebrates 50 years of undergraduate co-education at Princeton University
Celebrating 50 Years of Undergraduate Women at Princeton
On the 50th anniversary of undergraduate co-education at Princeton, the university's Women’s Center organized an expansive historical exhibition sited in Frist Campus Center, the school’s most high-traffic public space. Isometric helped source and curate archival materials in collaboration with the Mudd Manuscript Library. We organized the exhibition into four main themes, each featuring moving examples of incredible achievements by alumna over the years. Supergraphics embed empowering quotations and images of unsung women heroes, offering inspiration and preserving shared cultural memory around feminist achievements that have made Princeton a more inclusive place.
Immersing Visitors in a History of Cultural Change
A key design consideration was to avoid alteration to the existing architecture, including the paint color. We therefore developed a dynamic, collage style of banner-like graphics that used the existing neutral paint palette as a base. By animating the space with the energy of a parade, the exhibit presents a vivacious snapshot of a community that is integral to the university. It recognizes struggles and hardships while maintaining a tone of celebration, and it evokes a degree of discomfort and necessary discourse by putting women and their narratives in a central space on a campus that historically centers men’s narratives.
