Japanese refinement within a Brooklyn neighborhood context

Rule of Thirds is a new 85-seat, all-day bento and izakaya restaurant by co-founders George Padilla and JT Vuong (formerly of Okonomi), in collaboration with Sunday Hospitality. Isometric created a fun yet sophisticated visual identity that transposes Japanese food culture into the diverse and inventive Brooklyn restaurant context. Through the expressive use of a 2/3-circle shape and an illustrative cast of characters, the design extends to a street-level mural, signage, menus, packaging, and digital collateral. The identity system reflects the restaurant’s core aesthetics: minimalist and refined, but with a sense of light-hearted, communal energy.