The Substantive Communal
Highly-regarded in the NYC culinary world, Okonomi is a small Japanese restaurant in Williamsburg serving traditional set meal breakfast and omakase-style ramen. Isometric was approached to unify the restaurant’s visual identity and create a new website. The design follows the restaurant’s “no waste” philosophy, focusing on simplicity, nuance, and raw materials.
inclusive doesn’t require translation or inside knowledge
substantive built on integrity, passion, and quality
communal a shared experience for a community
distinctive stand apart from Chinese fast food
international not foreign or exotic
timeless will not easily date itself