Isometric Studio

New Junzi

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The Substantive Communal

Highly-regarded in the NYC culinary world, Okonomi is a small Japanese restaurant in Williamsburg serving traditional set meal breakfast and omakase-style ramen. Isometric was approached to unify the restaurant’s visual identity and create a new website. The design follows the restaurant’s “no waste” philosophy, focusing on simplicity, nuance, and raw materials.

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Junzi is...

inclusive doesn’t require translation or inside knowledge

substantive built on integrity, passion, and quality

communal a shared experience for a community

distinctive stand apart from Chinese fast food

international not foreign or exotic

timeless will not easily date itself

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